Baowu Group, the world's largest steel company, officially launched the first annual brand report of Chinese steel companies on May 10 for its global industry peers and ecosystem partners.

The report formally presents the brand positioning, brand slogan and brand pursuit of Baowu for the first time. According to the report, the brand positioning of Baowu is "to take up the mission of a strong enterprise and build a green, high-end, intelligent high-tech enterprise image"; the brand slogan is "Green the future"; the brand pursuit is "to enhance Baowu's global awareness and reputation as a world class The brand slogan is "Green for the Future"; the brand pursuit is "to enhance the global visibility and reputation of Baowu as a world-class enterprise".

In the analysis report of China's 500 Most Valuable Brands 2022 released by WorldBrandLab, 12 Chinese steel companies, including Baowu, HISCO and Shougang, were listed on the list, and Baowu ranked 40th in the list with a brand value of 178.529 billion yuan, ranking first in the steel industry; in the list of Top 500 World Brands 2022, Baowu ranked 343rd and 33rd among 45 Chinese brands. The brand value of Chinese steel enterprises, represented by Baowu, is gradually being recognized by the international and domestic markets.